Corporate > About Destination Bristol > The Corporate Plan

The Corporate Plan

Destination Bristol's key strategic priorities are:

1. Drive initiatives to improve the quality of the visitor experience

Develop a 'Customer Service Ambassadors' programme through the Tourism Skills Network to promote higher levels of customer service skills

Establish an annual competition in the Bristol and South Gloucestershire programme to highlight business excellence, innovation and achievement, qualifying local businesses for entry to the England for Excellence programme

Consolidate the franchised TIC network programme and improve the quality of services provided

2. Attract more visitors by marketing the city in the UK and selected overseas markets

Work with a new focus group to develop a group travel marketing strategy

Co-ordinate the efforts of attractors to improve collaboration and joint marketing

Further develop the conference ambassadors programme focusing on the city's key economic sectors and the opportunities presented by Science City

Expand the sales programme promoting business meetings concentrating especially upon the key economic sectors and the opportunities presented by Science City

Deliver a new design framework for advertising, exhibition and print materials

Further refinement of BRS and increase partner support

Development of on-line services through VisitBristol.co.uk

3. Work proactively with others, to promote collaboration, and support the work of strategic partners

Develop and launch a new membership scheme including development of account management initiative

Establish sector-based forums through closer integration with the Bristol Hotels Association and Tourist Attractions Alliance

Explore the potential of the Destination Management System to develop a more comprehensive promotional platform for the city

Identify gaps in marketing collateral such as video, exhibition stands and print and agree how to resolve these

4. Promote sustainable tourism development

Maintain a single focus on promoting participation by tourism businesses in the Green Tourism Business Scheme