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Home of Banksy

Home of Banksy

Visitor Economy

About the Visitor Economy

About the Visitor Economy

Bristol’s tourism economy is worth more than £1.3bn and supports more than 27,000 jobs.

Each year, Destination Bristol commission a small amount of research as well as using research either available publicly through VisitBritain, or through the purchase of independent reports. 

Volume and Value of Tourism

We annually commission a ‘Volume and Value of Tourism’ report which covers the administrative boundaries of Bristol and South Gloucestershire and so these are reported as one total.

Due to the complex process of constructing the reports, these are generally released in the Autumn of the following year.  So, complete 2016 data will be available in late autumn 2017.

The report for 2015 tells us the following facts:

  • The value of the Visitor Economy in Bristol and South Gloucestershire was £1.33bn
  • Total tourism supported business turnover is estimated at £1.77bn
  • Tourism accounts for an estimated 28,828 actual jobs – 21,493 FTE

Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending and as a result of the spending of wages in businesses by employees whose jobs are directly or indirectly supported by tourism spending.

The 2015 report also confirms the following:

In Bristol, overseas visitors average 6.14 nights per trip, with an average spend per night of £56.70 – so average spend per trip of £348.06.

Domestic staying visitors average 2.24 nights per trip, with an average spend per night of £78.56 – so average spend per trip of £175.82.

Day visitors have an average spend per trip of £42.39

More information is available on request or DB members can access more information from the Member’s Area.

The national reports are available via VisitBritain and these have been summarised for you.  With all national reports, the sample sizes are very small.  Destination Bristol produce a monthly business barometer reporting on visitor numbers and occupancy which is produced using a relatively high sample, so giving a relatively robust report.

More details are available on request.

International Visitors 2016

The International Passenger Survey has now been published for 2016 and Bristol has seen the highest number of international visits than ever before at 570,000 making it the 8th most visited town or city by international visitors in the UK.

Using the IPS data as a benchmark, Bristol’s top 10 international markets by volume are (in order): 

  1. Germany
  2. Spain
  3. Poland
  4. France
  5. Ireland
  6. USA
  7. Italy
  8. Netherlands
  9. Switzerland
  10. Australia

Domestic Visitors - 2015

The Great British Tourism Survey (GBTS) has been published for 2015 and records a three-year average of domestic visitors to English destinations.

The 2015 report (average 2013 – 2015) records Bristol as having 1.5m staying domestic staying trips making it the 5th most visited city in England.

Day Visitors - 2015

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.  Figures are published as a 3-year average.

The GBDVS reports Bristol and South Gloucestershire as having 13.4m day visitors spending £547m per year (average 2013 – 2015).

Useful links to more research

https://www.visitbritain.org/england-research-insights

https://www.visitbritain.org/inbound-research-insights

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