The Broadmead shopping area has been a Business Improvement District (BID) area since 2005. The third, and current BID, started in October 2013 and will run until October 2018. The BID projects focus primarily on marketing the Bristol Shopping Quarter but also on providing an enhanced level of cleansing and maintenance.
The first Broadmead BID unlocked the resources to transform paving, street scene, street furniture, lighting and signage. Standards of cleansing and maintenance have been raised to the highest level and award-winning marketing campaigns have been made possible.
Retail sales during the first two BID periods have outperformed comparable locations by more than five per cent. Since the start of the BID 150 new stores have opened. The BID team has worked closely with retailers and the police, reducing crime by 50 per cent.
The BID aims to maximise the appeal and advantages of shopping at the heart of Bristol. It is shaped in response to the current tough trading environment and the impact of internet shopping on city centre retailing.
Anchored by Harvey Nichols and House of Fraser, Cabot Circus propelled Bristol City Centre into the Premier League of retail destinations. The motivation of the Broadmead BID is to ensure that the neighbouring Broadmead retailers benefit fully from this magnet. BIDs have brought the environment of existing Broadmead to a standard that is comparable with Cabot Circus. The current BID places emphasis on marketing, cleansing and maintenance.