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Marketing

The marketing team are responsible for delivering a range of activity in line with the Destination Bristol Marketing Plan.

Broadly this covers consumer, travel trade, groups and MICE (in partnership with the conference team) and includes print, campaigns, press liaison and a range of digital activity ranging from film to photo to web to social.

The team are responsible for delivering regular ecomms to a variety of audiences and manage a social audience in excess of 110,000 friends and followers.

They also deliver content to strategic partners such as VisitBritain and VisitEngland as well as proactively encouraging travel writers and bloggers to experience the city.

The team focuses on face to face engagement with the travel trade including representation at key events and subscribes to memberships of UKInbound and ETOA. We also work proactively with other regional DMOs on a variety of projects.

There are usually at least three seasonal campaigns each year enhanced by thematic content focussing on what Bristol does best including food and film as well as the strength of the cultural and heritage offer.


Jon Chamberlain Profile

Jon Chamberlain - Marketing Manager

How long have you been with Destination Bristol and what do you do?

I started at Destination Bristol in spring 2013 as Marketing Executive brought in to help with the RGF campaigns. Since then I was promoted to Marketing Manager in 2015 and look after the team but also handle travel trade and campaigns on a day-to-day basis.

Do you have a typical day?

Not really – which is something I love. I could be attending an event and having 30 face-to-face meetings with travel trade representatives, planning or showing around a fam trip to handling our latest campaign, or travelling across Europe to meet with contacts or attend a Visit Britain or partner event. I deal with everything from the here and now to up to three years ahead, it really does keep me on my toes. Bristol being Bristol means there is always a new development just around the corner to add to the offer and give us more to talk about, new possibilities to promote and new ways to get more visitors into the city and surrounding area.

What’s your top tip for businesses working with Destination Bristol?

The more you put in, the more you will get out. Upload your events and offers to the Visit Bristol website, interact with us on social media, take advantage of our networking possibilities, host a press or fam trip and much more. Look out for our industry enews that comes out each Friday as there are always new opportunities there. Overall, talk to us and let us know your plans. We can help promote it all for you and one thing to remember; it is NEVER too early to tell us!

What is your top tip for visitors to Bristol?

What, apart from checking out visitbristol.co.uk first?! If you are staying overnight, consider booking an extra night. Saturday nights are always busy, but you can get really good rates on Fridays and (particularly) Sunday nights so extend your stay and really get under the skin of the city.

  

Email: jon.chamberlain@destinationbristol.co.uk
Phone: 0117 946 2209


Shonette Laffy Profile

Shonette Laffy - Digital Marketing Manager

How long have you been with Destination Bristol and what do you do?

I joined Destination Bristol in early March 2017 to cover for Laura while she's on maternity leave. My main responsibilities are making sure that the Visit Bristol site is kept ticking over with exciting, fresh and up-to-the-minute information, as well as managing our social media channels.

Do you have a typical day?

I try to keep on top of my emails and social media scheduling throughout the day, as well as monitoring what people are saying about the city across social media, websites and beyond. You can often find me scrawling ideas for blogs, round ups and Twitter polls in my notebook, and I send out the Visit Bristol newsletter each month, so that also takes a fair bit of planning. Luckily I'm also a stats geek, so I'll scroll through Google, Twitter or Mailchimp analytics between tasks.

What’s your top tip for businesses working with Destination Bristol?

Make sure you keep us posted with any news & events, send us your latest pictures, and join us in celebrating all of the great things Bristol has to offer its visitors and residents!

What is your favourite Bristol activity?

Wandering around the diverse neighbourhoods of Bristol - I love exploring new areas, shops and markets, and it's even better that so many interesting areas are within walking (or cycling) distance of the city centre.

  

Email: shonette.laffy@destinationbristol.co.uk
Phone: 0117 946 2206 


Anna Kilcooley Profile

Anna Kilcooley - Marketing Assistant

How long have you been with Destination Bristol and what do you do?

I’ve been with Destination Bristol for one month. I’m still getting to grips with my role as a marketing assistant, but so far I’ve been helping out with competitions, the e-newsletters and the gargantuan task of sorting all the beautiful pictures of Bristol in our image library.

Do you have a typical day?

So far, no day has been typical. I’ve been out visiting lots of our members to get to know all the great places in Bristol, which has been great for expanding my knowledge.  

What’s your top tip for businesses working with Destination Bristol?

Speak up! My background is on-the-ground at tourist attractions, and I didn’t make enough of our DMO membership. There’s loads going on behind the scenes that you may not know about, so the more information Destination Bristol have about your latest goings-on, the easier it is for us to shout about it.  

What is your favourite Bristol activity?

The diversity of activities in Bristol is what drew me to the city. You could be learning circus skills in the morning, climbing in the afternoon and watching any sort of theatre, comedy or music you can think of by night. Bristol is a place to try something new and expand your horizons.

  

Email: anna.kilcooley@destinationbristol.co.uk
Phone: 0117 946 2212 


Lesley Gillilan Profile

Lesley Gillilan - Media Liaison Manager

How long have you been with Destination Bristol and what do you do?

I joined Destination Bristol’s marketing team in October 2016, temporarily suspending my career as a freelance writer and journalist to cover Wendy Johnson’s maternity leave. The job is all about raising Bristol’s profile in the media, writing press releases, responding to local, national and international press enquiries and working with local hotels, restaurants and attractions to help plan trips and create tailor-made itineraries for visiting press. We want visiting journalists to turn positive impressions of the city into glowing media coverage so part of my role is to help provide them with the best possible experience.  

Do you have a typical day?

Yes and no. Every morning I write a to-do list, but the day rarely works out exactly as I’d planned. The job is all about responding to enquiries and sharing news and information, and that usually means an element of the unexpected. After only four weeks in the job, I’ve already planned trips for travel writers from London, Spain, Italy and Sweden, and because I need to keep an eye on what’s going on, I’ve checked out the new baby hippo at Bristol Zoo Gardens, met the Octopus at Bristol Aquarium and joined a street-art tour. I thought I knew Bristol well, but I’m learning something new every day.

What is your top tip for visitors to Bristol?

Leave the car at home. Bristol is easily explored on foot or by bike, bus or ferry. Favourite walks are along the docks from M Shed to Underfall Yard, to Cabot Tower (at the city’s highest point), or from Harbourside up to the Clifton Suspension Bridge and the edge of the Avon Gorge (the latter takes half an hour, more or less uphill all the way). There are a lot of hills but the views are worth the effort.

Tell us three things you like?

Chilled Prosecco, South Indian prawn curry and YouTube videos of baby pandas (I like grown-up pandas too).

  

Email: lesley.gillilan@destinationbristol.co.uk
Phone: 0117 946 2203

Lesley's working days are Monday, Tuesday, Wednesday and Thursday morning 


Hannah Stuart-Leach ProfileHannah Stuart-Leach - Content Assistant

How long have you been with Destination Bristol and what do you do?

I started at Destination Bristol in April 2016, so I’m still pretty new and learning lots every day. I’m Content Assistant for the Marketing team whilst Angharad is on maternity leave. So I handle the Visit Bristol blog, update web pages and work with VisitBritain and VisitEngland to make sure the rest of the world knows about all the amazing things going on in the city. It’s such a fun role, and a real pleasure to be able to write about a place I love so much. With so many world-class attractions and imaginative events happening in Bristol all the time, I’m certainly never short of material!

Do you have a typical day?

My days are really varied, but usually involve writing/uploading blogs on upcoming events, making sure the website is up-to-date and dealing with external content requests. If there’s time, I also try to go to local events, check out new tours or attractions and interview some of the inspiring Bristolians that make the city what it is – all excellent material for the blog.  

What’s your top tip for businesses working with Destination Bristol?

Make sure you let us know about any special events as far in advance as possible, and if you can send amazing images too – they always go down a treat with audiences. The more we have from you the better we’ll be able to shout about what you do outside the city, when it comes to national and international content call-outs. And just keep in touch with any news, we’re a friendly bunch!

What is your top tip for visitors to Bristol?

Use the waterbuses to get around, it’s a nice relaxing way to soak up the good vibes by the Harbourside – especially on a sunny day. My favourite trip is the short hop across the water from Brunel’s ss Great Britain to Spoke & Stringer, a surf and bike café that does a delicious brunch. Try the tomato baked eggs.

  

Email: hannah.stuart-leach@destinationbristol.co.uk
Phone: 0117 946 2205

Hannah's working days are Monday, Tuesday, Wednesday morning and Thursday 


Viv Kennedy Profile

Viv Kennedy - Digital Executive

How long have you been with Destination Bristol and what do you do?

After graduating in 2014 at the grand old age of 47, I joined Destination Bristol in January 2015 as the oldest intern in town, working three days each week to provide social media and marketing support to the Broadmead BID team. The role evolved into a permanent post in June 2015 and that November I became a full time member of the DB team, continuing in Broadmead but also working two days a week in the Queen Square office where I have the task of uploading events and offers to the Visit Bristol website.

Do you have a typical day?

My Queen Square days, Monday and Thursday, tend to follow the same pattern, but no two Broadmead days are the same – I could be emailing a colleague to see if she has a spare Zebra in the morning before taking photographs of a Zulu choir in the afternoon, perhaps visiting some retailers to sign them up for a mystery shopping exercise in between. I love the variety that the two roles offer and it’s great to be part of more than one team.

What’s your top tip for businesses working with Destination Bristol?

Tell us as much as you can, as early as you can. The more we know, the more we can tell prospective visitors and shoppers.

What is your favourite Bristol activity?

I love to wander around the city with my camera, there’s always something to see and photograph. My favourite places to snap away include the Cathedral, Bristol Zoo and the University of Bristol Botanic Garden.

  

Email: viv.kennedy@destinationbristol.co.uk
Phone: 0117 946 2252

Viv's working days with the marketing team are Monday and Thursday


Wendy Johnson Profile

Wendy Johnson - Media Liaison Manager

Wendy is currently on maternity leave and is due to return Autumn 2017.

How long have you been with Destination Bristol and what do you do?

I’ve been here since September 2015 (although I’m not completely new – more like ‘pre-loved’ as I worked here for a year in 2013/14). I handle all the media aspects of Destination Bristol’s work. A large amount of time is spent working with national and international journalists helping them to plan their trips to Bristol - setting up tours, meals, accommodation and other activities that will give them the best experience of the city and lead to positive media coverage. I also handle any requests from the media for interviews and images, and issue press releases and quotes.

Do you have a typical day?

Each day involves a lot of talking to Destination Bristol members. Everyone is always so helpful in planning journalists’ visits, which makes my job so much easier. I might start drafting an itinerary for a press visit from scratch, or get feedback on one where tweaks and changes need to be made. Some journalists give lots of notice that they’re planning to visit, which is great, others work on a tighter timescale so we need to work fast to book their accommodation and activities.

What’s your top tip for businesses working with Destination Bristol?

Be open working with different types of media than those you’re used to. In the past we focused around traditional print and broadcast media but I’m getting an increasing amount of requests for visit from bloggers and social media influencers – in some cases their reach is far wider than some traditional media, and they get more two-way engagement from their readers. The media landscape is certainly changing.

What is your favourite Bristol activity?

Cycling over the suspension bridge. It’s unusual for me to go as long as a week without doing this. Love the views, love the bridge, love my bike – it’s perfect.


Angharad Paull Profile

Angharad Paull - Content Assistant

Angharad is currently on maternity leave and is due to return Spring 2017.

How long have you been with Destination Bristol and what do you do?

I joined Destination Bristol in June 2015 and my job is to research and create content to help support the work of the marketing team. I’m responsible for shouting about how awesome Bristol is and all the fantastic things you can do in the city on the Visit Bristol blog. I try my best to make sure the rest of the world hears about it too by responding to content callouts from Visit England and Visit Britain.

Do you have a typical day?

Yes, my days mostly involve churning out as much content as possible - which isn’t a hard task, given my love of Bristol and the huge variety of things to do in the city. I also love snapping shots of our beautiful city, dabble in a bit of Instagram and occasionally get to do super fun stuff like fly in a hot air balloon over beautiful Bristol.

What’s your top tip for businesses working with Destination Bristol?

As they say ‘a picture is worth a thousand words’ so send us pretty, high res images. We will do our absolute best to sing your praises, but if the photos are of poor quality, it’s much harder to convince readers that what we say is true!

Tell us three things you like?

Gin, neon and sunshine. Preferably all at the same time.


Laura Valentine Profile

Laura Valentine - Digital Marketing Manager

Laura is currently on maternity leave and is due to return Spring 2018.

How long have you been with Destination Bristol and what do you do?

I joined Destination Bristol in January 2013 and am charged with managing Destination's Bristol's online presence and digital channels and assets. This includes overseeing the content, development and every day running of visitbristol.co.uk and its channel sites to maximise visitors to the site and make Visit Bristol the ultimate tourist guide to the city. I also manage the (very active) Visit Bristol social media channels and am in charge of consumer email newsletters and our image and video library.

Do you have a typical day?

I’m a planner and I try my very hardest to plan each day at work, however with Bristol being the enigmatic and every changing wonder that she is, that always ends up being pretty hard to do as there are always new and exciting things to share on social media, add or amend on the website or tell the world about. When I do get to plan though, I can be found doing anything from creating a new section of the website (or creating whole new ones!), having my head deep in Google Analytics writing reports, snapping Instagram pictures or delving through our image library to find the best possible picture of the Harbourside.  

What’s your top tip for businesses working with Destination Bristol?

Keep checking your listing on VisitBristol.co.uk, send us all your beautiful and quirky images and videos and engage with us on social media.

What is your favourite joke?

How do you find Will Smith in the snow? You look for the fresh prints.

  

Email: laura.valentine@destinationbristol.co.uk
Phone: 0117 946 2206 

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