Social media is an extremely important tool in Destination Bristol’s destination management marketing strategy and is something that we are extremely committed to.
We use original, engaging and conversational content across our social media platforms to drive awareness of the specific business areas and referrals to the website.
We have a number of active channels across many different platforms. These include the Visit Bristol, Conference Bristol, Destination Bristol, Bristol Shopping Quarter and City Centre BID channels
The Visit Bristol channels are focussed on our consumer audience and offer general information and news, tips, offers, competition and what’s on information to visitors to the city. In January 2017 we had over 109,000 followers across all our main platforms. We have very active and engaged communities on Facebook, Twitter and Instagram and are currently further developing / exploring our YouTube, Google+, Pinterest, Periscope and Weibo channels.
We also have an integrated blog which we use to write editorial content which is shared across social media.
As of January 2017 the Visit Bristol channels had an average Klout* rating of 71. (National Average = 40) *Klout is an app which uses social media analytics to rank its users according to online social influence via the 'Klout Score'.
The Destination Bristol social media channel concern the corporate news for Destination Bristol as a company, as well as sharing relevant and useful industry information. We use LinkedIn and Twitter to deliver these messages.
The Conference Bristol team use Twitter as a tool to deliver messages about our conference, meetings, business and event venues and services
Bristol Shopping Quarter / Broadmead BID
The Bristol Shopping Quarter social media channels on Twitter, Facebook and Instagram cover information, news, competition, offers and events across Bristol’s shopping area including Broadmead, The Galleries, Quakers Friars and Cabot Circus. This is part of the Broadmead BID projects which focus primarily on marketing the Bristol Shopping Quarter but also on providing an enhanced level of cleansing and maintenance. These channels have seen a huge increase in followers and engagement in the last year and continue to improve.
City Centre BID
The City Centre BID channels on Twitter and Instagram monitor and plan in social media messages for the City Centre BID areas. The goal is to improve the trading environment in this area by working with businesses in the City Centre BID area.
Strategy and planning
The Visit Bristol channels adhere to a social media strategy, which aims to increase followers, engagement and awareness of Bristol as a leisure and holiday destination. We produce a weekly social media schedule which includes messages that promote our members, news in Bristol, page features and blog posts.