Visit Bristol aims to deliver a marketing programme which inspires visitors and differentiates the city region from its competitors, exploiting the unique character and its internationally recognised icons. Our overall aim is to increase day visitors and overnight stays to Bristol.
Marketing Objectives
- Increase interest in Bristol as a destination and stop-over for the Group leisure market
- Increase first time and repeat domestic leisure short breaks and day visits within two hour drive time
- Maximise the visiting friends and relatives (VFR) market opportunities from resident student population
- Develop awareness of Bristol in key overseas leisure markets
- Increase awareness of business tourism from both domestic and overseas (route driven) markets and increase sales activity
- Raise the profile of the importance of our tourism industry to local people and decision makers
- Provide visitors with useful marketing collateral when they reach the city to ensure an enjoyable visit and maximum spend
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to add an item to your Itinerary basket.
Central to our marketing strategy is the use of digital communications. We have one of the UK’s best performing visitor websites and a broad range of newsletters to targeted databases plus an overarching programme of social media engagement.
Visit Bristol manage, run and deliver Bristol's Tourist Information Centre (TIC) which is located on the Harbourside in the city centre. The TIC welcomes everyone to the city - local residents, students, UK and international visitors.
Find out all about the how to work with us at Visit Bristol and Meet Bristol and the latest advertising opportunities available.
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