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Cultural Destinations Project

The Project is one of ten Cultural Destinations schemes as part of a national Visit England and Arts Council England initiative.

It is funded by ACE with £350k over the three year life of the project. It is also supported by Bristol City Council (£15k), Bath & North East Somerset (£15k) and West of England LEP (£10k).

Capitalising on the complementary nature of the tourism and cultural offers of each city, the Project’s aim is to produce genuine and tangible returns to both the local tourism economy and to cultural organisations.  It will lever greater economic impact from existing visitors to the two cities, encouraging them to stay longer and discover further cultural experiences and, alongside this, will present the critical mass of the two destinations to potential new cultural markets. It is designed to become a sustainable partnership after the initial three year pilot phase.

The Project aims to:

  • build capacity and economic impact by improving collaboration and partnership working across the cultural and tourism sectors in Bristol and Bath.
  • enable arts and cultural organisations to increase their reach, engagement and resilience.
  • reposition culture as a prominent part of the local visitor economy across the two cities.
  • change perceptions of the relationship between Bristol and Bath internally and externally, repositioning them as complementary destinations.
  • inform and shape a cultural tourism strategy for the West of England Local Enterprise Partnership.
  • become a self sustaining body, becoming less reliant on public funding in order to  continue its collaborative work after March 2017.

There are currently 28 Consortium members -

Destination Bristol

Bath Tourism Plus

Cultural organisations from Bristol

Architecture Centre


Bristol Old Vic

Bristol Cathedral

Bristol Cultural Development Partnership

Bristol Festivals

Bristol Music Trust

Colston Hall

Bristol Museums Galleries and Archives

Brunel’s ss Great Britain



Spike Island

St Georges

Tobacco Factory Theatres


Cultural organisations from Bath

American Museum in Britain

Bath Festivals (Music, Literature, Children’s Literature)

Bath Museums Partnership

Bath Preservation Trust

Cultural Forum for the Bath Area

Fashion Museum 

Holburne Museum

ICIA at University of Bath

Roman Baths

Victoria Art Gallery

A full time Project Manager, Martin Pople, has been in post full time since September 2014 and is employed by Destination Bristol. He can be contacted through the Destination Bristol office.

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