Role & Mission

Destination Bristol's role is:

• to improve the competitiveness and support the development of the tourism industry, a sector that, because of its dimensions and complexity and its importance to the city’s economy, requires a high level of co-ordination if it is to fulfil its potential;
• to manage the city centre shopping area and deliver the programme set out in the Business Improvement District plan;
• to support the development of partnerships locally and the industry;
• to contribute to the work of other agencies where it can use its influence, connections, and know-how, to improve the economic position of the city and the prospects of its citizens;
• to support the work of its members in ensuring relevant and cost effective marketing opportunities are available to promote individuals effectively alongside the destination brand and,
• to provide strategic leadership and a collective voice for the business sectors in the sub-region.

Destination Bristol’s mission is to lead, facilitate and support the promotion of the Bristol city region to visitors, and deliver services that:

• market Bristol and its visitor economy, its retail and cultural offers and promote the interests of the company’s members and partners;
• enhance the reputation of the city;
• encourage sustainable development and,
• improve the quality of the visitor experience;
• stimulate investment