We take a look at press and media coverage from July 2019.

International

Outlet: The Crazy Indian Foodie
Reach: 240,000
Headline: The Ultimate Bristol Travel Guide
Date: 18/07/2019
Mumbai-based influencer, Devashree Sanghvi – aka the Crazy Indian Foodie – visited Bristol in May on a quest to track down the best of the city’s food and drink. Her guide described the city as vibrant, electrifying and ‘an absolute must visit’ and described her experiences on the Bristol Food Tour, dining at Coconut Tree and the Ivy Brasserie Clifton, sampling a Gelato at Swoon, a pie at Pieminister and ciders at the Bristol Cider Shop.  Between meals, Devashree also strolled up Brandon Hill, visited the SS Great Britain, the Clifton Suspension Bridge and the Bristol Cathedral.  Her stay was hosted by Mercure Holland House.

Outlet: Midilibre
Reach: 165k
Headline: Bristol, street art at the docks
Date: 14/7/2019
As part of a joint trip organised by Visit Bristol and Visit Bath to mark the launch of a new flight route connecting Bristol and Montpellier, a group from regional French press came to the city at the end of June. The resulting feature in regional magazine Midilibre highlighted Aerospace Bristol, Avon Gorge Hotel, Where The Wall street art tours, The Canteen, SS Great Britain, 1766 at Bristol Old Vic, Radisson Blu hotel, and Bristol Balloon Fiesta. 

Outlet: Via Occitanie
Reach: 55k viewers
Headline: We take off towards Bristol
Date: 5/7/2019
Part of the group trip mentioned above, a reporter from regional TV channel Via Occitanie produced this footage of her trip, which include Clifton Suspension Bridge, Bristol Cathedral, SS Great Britain and Where The Wall street art tour.

Outlet: Metropolitain
Reach: 6.3k monthly visits
Headline: Montpellier – Bristol; I bring you the two English cities!
Date: 3/7/2019
The final piece from the group trip mentioned above was published in regional magazine Metropolitain and featured Where The Wall street art tour, Aerospace Bristol, SS Great Britain, Clifton Suspension Bridge, Balloon Fiesta, Bristol Old Vic, Harbour Festival and Avon Gorge Hotel.

Outlet: Nextination
Reach: 81k
Headline: 2 Day Travel Guide to Bristol
Date: July 2019
Visit Britain approached Visit Bristol with a selection of Influencers and bloggers from Europe as part of their summer campaign. Spanish blogger Nextination stuck out with her top quality pictures and was invited to join Visit Bristol’s own #SummerinBristol campaign and create content for both initiatives. Her blog on Nextination featured Cleyro apartments, St Mary Redcliffe Church, The Matthew, Bristol’s coloured houses, SS Great Britain, Tyntesfield, Cabot Circus, Bristol Cathedral, Where The Wall street art tour, Clifton Suspension Bridge, Clifton Observatory, Lost & Found coffee, ZaZa Bazaar The Botanist Café, Pinkmans Bakery, The Florist Bristol, Cargo Cantina, Bar 44, White Lion pub, Revolucion De Cuba, Cozy Club and The Gold Bar. Esther also created an Instagram story highlight during her stay, with footage and pictures from her visit.

Outlet: Yum Yum Traveler
Reach: unknown
Headline: The Great West Way
Date: 28/07/2019
Denise Mattia visited Bristol as part of an epic trip exploring the Great West Way (thanks to the support of Visit Britain). Denise will be following up later in the year with two in-depth print features, in Jax Fax Destinations and New York Lifestyles, but for now she shared her experience of Bristol on her own blog#

Snippet from Yum Yum Traveller
Snippet from Yum Yum Traveller

National

Outlet: The Independent
Reach: 16million monthly visits
Headline: Best Boutique Hotels in Bristol
Date July 2019
Freelance journalist Emily Payne has been liaising with Visit Bristol for several months as she has recently launched The Circus Journal in Bristol. Following several press releases sent to Emily by Visit Bristol, she wrote a feature on the city’s best boutique hotels for The Independent and featured The Bristol, Avon Gorge by Hotel du Vin, Harbour Hotel, the eagerly-anticipated Artist Residence, Berkeley Suites, Hotel du Vin city centre, Number 38 Clifton and Berwick Lodge.

Outlet: Escape
Reach: 72,000
Headline: 25 Great Summer Activities
Date: July
The autumn issue of GWR’s quarterly customer magazine devoted a double page spread to a picture of the Clifton Suspension Bridge to open their seven-page guide to summer 2019. The guide included the Bristol Balloon Fiesta. Further into the magazine, a ‘Hidden Gems’ feature focused on the joys of the branch-line railway journey from Temple Meads to Severn Beach (calling at Montpelier, Redland and Clifton Down). And the Royal Photographic Society’s summer exhibition - Space Steps: the Moon and Beyond - gets a chunk of a moon-landing anniversary feature (One Giant Leap).

Snippet from The Independent
Snippet from The Independent

#SummerinBristol campaign

In July, Visit Bristol launched a marketing and social media campaign to promote the city’s diverse offering this summer, by inviting 40 local (and some international) influencers, bloggers and media to use the hashtag #SummerinBristol in their coverage. The group of influencers were given a lanyard and media pass which gave them access to attractions, food and drink treats and exclusive experiences. So far, the hashtag has 2,064 uses this summer – 1,953 of them on social media, the rest on blogs and websites. The hashtag has had an estimated reach of 9.3 million accounts, with over 104,000 interactions on posts (including likes, shares, comments etc) and was used to promote 46 different attractions, restaurants, bars and experiences from the larger attractions such as SS Great Britain, Aerospace Bristol and Bristol Zoo, to attractions on the outskirts of the city including Tyntesfield, Noah’s Ark Zoo Farm, Avon Valley Country Park. The bars and restaurants who took part and received coverage included Bar 44, Cargo Cantina, Gold Bar, Swoon, Mojito Beach Bar and Za Za Bazaar, while the influencers were invited to take part and create coverage for experiences including SUP Bristol, Pedal Progression, Clifton Suspension Bridge Vaults tour, a shopping experience at Beyond Retro and tours at New Room and Underfall Yard, and many more!

Alongside the social media coverage, the campaign produced blog posts from This Bristol Brood, The Millennial Runaway, Hello It’s Gemma, Travel to Recovery and Ladies What Travel. Furthermore, Visit Bristol worked alongside Bristol 24/7 and blogger This Bristol Brood to do an Instagram takeover and produce a ‘Be a Tourist In Your Own City’ feature. Bristol 24/7 were also invited to join a hot air balloon flight in the Visit Bristol blue balloon to create a ‘Balloon Ride Over Bristol’ feature.

Other coverage

Within a day of its launch, The Guardian featured the new Bear Wood conservation attraction at Wild Place. ‘Bears and wolves co-exist in UK woods for the first time in 1000 years,’ said the headline on a piece that also appeared online. As well as the coverage mentioned above, Angharad Paull from The Bristol Brood also posted an article on summer activities for kids in Bristol and nearby. As part of a Visit Britain campaign, Italian Instagrammer, Volo Gratis, explored the region with Bristol being his gateway destination.

The Bristol Evening Post ran a glowing article (‘There is so much to see and do..’) on the city’s summer tourist offer with references to Destination Bristol’s contribution to supporting the tourism economy and a meaty quote from Bristol’s head of tourism, Kathryn Davis. ‘There are so many attractions, such as M-Shed, Bristol Aquarium, and We The Curious, that simply did not exist 20 years ago,’ she said. ’We are now in such a fortunate position where we have a huge variety of attractions to encourage people to visit the city whether they're on a day trip or here for the weekend.’ The Independent ran a detailed and insightful feature on the links between SS Great Britain and how long months spent at sea helped create The Ashes.

Press trips and enquiries (where coverage is forthcoming)

A journalist from Westjet, a Canadian inflight magazine, visited in July, as well as Elsemarie Maletzke from German title, FAZ. The majority of July’s media activities were part of the #SummerinBristol campaign.

Press releases

Visit Bristol issued a Summer in Bristol release (11/07/2019) details highlights of high season, from the opening of Bear Wood at the WIld Place Project, Mojito Beach urban beach bar in Broadmead, Bristol Pride, Bristol Harbour Festival and the new café at the Clifton Observatory. In conjunction with Bath, we also put out a release called Two Cities, One Giant Trip (02/07/2019) on how to celebrate the 50th anniversary of the moon landings in Bristol and Bath.

News and networking

To kick off our #SummerinBristol marketing campaign, Visit Bristol hosted a launch event at Avon Gorge by Hotel du Vin, attended by some 40 local (and international) influencers, associated members and our own team. The sun shone, Espensen provided the gin cocktails, Swoon handed out gelato and we heard from Kathryn Davis and Jon Chamberlain at Visit Bristol about the summer ahead before the attendees played an interactive game of ‘heads or tails’ to win a hot air balloon flight.

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