German event planners experience Bristol & Bath

12th November 2018

Categories: Press Releases

Meet Bristol Convention Bureau partnered with VisitBritain and Visit Bath to welcome eight representatives from German events agencies to the South West of England this October.

Meet Bristol and Visit Bath regularly work in partnership to put together joint experiences which celebrate the two cities’ complementary natures and highlight their differences. On the one hand, Bath – a UNESCO World Heritage Site, known for its Roman history, its Georgian architecture and rich culture; on the other Bristol: a UNESCO City of Film, known for its vibrant waterfront, pioneering spirit, its street art and independent nature – one of the coolest cities in the world according to National Geographic Traveller UK (The Cool List 2018).

With corporate incentive travel on the up, the group experienced unique itineraries to see how such trips could work and the destination familiarisation trip effectively showcased the two cities and immersed guests in the culture and personality of the region.

VisitBritain’s Head of Business Events, Kerrin MacPhie, said:

“VisitBritain is committed to growing the UK’s share of international business events. We were pleased to work in partnership with Meet Bristol Convention Bureau and Visit Bath to welcome senior German MICE buyers to the two cities.

“Germany is an important market for the UK and we expect to see significant growth for business events in the South West of England, with direct access from German destinations to this area of the UK.  Both Bath and Bristol are lively and diverse cities that offer extensive conferencing, events and incentive opportunities, a package that will secure the region as an unmissable destination for the international MICE market to explore.”

After the guests arrived at Bristol Airport on direct flights from Frankfurt, Hamburg and Munich, they stopped off in Bath for the initial part of their trip. The group visited famous historic sites that point to the city’s UNESCO World Heritage status including the Roman Baths, Pump Rooms, Guildhall and Assembly Rooms. The guests stayed at the 4-star Apex Hotel and rounded off their trip with a relaxing experience at the iconic Thermae Bath Spa.

Capitalising on the proximity of Bristol and Bath – two cities just a 12-minute train journey apart – the group travelled to Bristol for the final two days.

Showcasing Bristol’s strong creative culture, the guests took a model-making class at the M Shed, hosted by Jim Parkyn, Senior Model Maker at Aardman Animations. Here they got a flavour of what Aardman Away days are all about, and even modelled their very own Shaun the Sheep creations.

A visit to the recently-redeveloped and re-opened Bristol Old Vic, the oldest continuously working theatre in the English-speaking world, led guests to hear about the heritage of the building and the many possibilities available for corporate events.

The city’s extensive conferencing facilities, accommodation and key venues were explored including the Bristol Hotel, Ashton Gate Stadium and the Mercure Bristol Grand Hotel, which all extended a warm welcome for the group.  

After a cruise around the harbourside, the day ended with a visit to Brunel’s SS Great Britain, the world’s first luxury cruise liner. The evenings events began with a tour of We The Curious, Bristol’s award winning science and discovery centre and ended with a fantastic meal with wines in one of Hotel du Vin’s intimate private dining rooms. The final day saw the group visit Aldwick Estate – a beautiful English vineyard located on the outskirts of the city - and the Aerospace Bristol, home to the last Concorde to ever fly.


High-res images available on request

Press Contacts: Lesley Gillilan (Tuesday and Wednesday), Susie Bowers (Thursday and Friday) 0117 946 2203 or

Bath: A UNESCO World Heritage site known for its Roman history and literary links with British author Jane Austen, Bath is steeped in history and culture. The Roman Baths, Pump Rooms, Guildhall and Assembly Rooms all exemplify the Georgian architecture that the city is so famous for.

Bristol: Famed for its passionate character, maritime history, and for the acres of parkland and sustainable approach that earned it European Green Capital 2015 status, Bristol has created its own distinctive identity. Visitors are attracted to the city’s year-round festivals, award-winning cycle tracks, gastronomy in rejuvenated warehouses and behind secret doorways, stunning cityscapes and inspiring street art.

Destination Bristol is the destination management partnership for Bristol & South Gloucestershire, a joint venture between Bristol City Council and Business West. The organisation works with over 600 major businesses and strategic partners with the aim of increasing business competitiveness within the city centre, supporting employment and growth within the visitor economy, and raising the profile of the Bristol city region as a world-class place to visit.

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