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Bristol’s awarded ‘Urban Food Hub’ status

5th July 2018

Categories: Press Releases

A successful funding bid from the Discover England Fund, recognises Bristol as a food and drink destination with international ambitions.

Visit England has just announced the latest successful applicants to receive funding from the £40 million Discover England Fund for tourism product development. Destination Bristol is one of 11 successful regional bids, each receiving funding awards of up to £250,000. Bristol’s remit is in ‘Developing the Urban Food Hub’: an initiative which recognises the city’s growing national and international reputation as a centre of excellence in food and drink – from Michelin-starred restaurants to inventive micro-breweries.

‘The Bristol region is bursting with incredible food and drink and it is so much more than just having somewhere to eat,’ says Kathryn Davis, Destination Bristol’s Head of Tourism. ‘Often the everyday offer of Sunday roast, afternoon tea or a pint in the local can seem like a fascinating and quirky custom to international visitors. This initiative is about uncovering those experiences – tours, tastings, chefs’ tables, opportunities to meet producers and getting into kitchens to learn skills. Our aim is to help bring these experiences to market, working with the professional travel trade to ensure they are bookable before travel and are used as motivators to visit the city and create special memories.’

In the third and final year of funding, the projects are designed to showcase destinations and experiences across the country to overseas markets, driving inbound tourism and boosting the domestic market. The projects announced this week target international visitors from the Gulf Cooperation Council countries (GCC), the Nordics, Spain, Portugal, the US and Ireland.

Other successful regional projects to benefit from the current Discover England Fund include: ‘Discover more than just a holiday’ led by Marketing Lancashire, The Northern World Heritage Collection, led by Cumbria Tourism, Manchester Musical Gateway, by Marketing Manchester, Uncover the Cotswolds, by Cotswolds Tourism and England's
Seafood Coast, led by English Riviera BID. 

According to Visit England, the Bristol project will ‘focus on food and beverage products and activities from businesses that might normally be considered outside the tourism landscape, promoting Bristol as well as the rural area surrounding the city, as a destination of excellence in food and beverage experiences’.

For more information, visit the Discover England Fund. To discover more about Bristol, please visit www.visitbristol.co.uk.

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