Bristol launches new incentive travel campaign

17th May 2019

Categories: Press Releases

Ranging from lemur feeding and cemetery tours to chocolate workshops and futuristic farming, Meet Bristol adds over 100 incentive experiences to its lively website.

This week Meet Bristol launches a new ‘incentive travel’ digital campaign aiming to bring new business to the city. Following an increased demand for second tier destinations to present bookable experiences with a creative flair for the incentive travel market, that reflect the destinations passion and style. 

The Bristol incentives website invites visitors to discover a range of Bristol-bred activities: peer behind secret doors, learn to cook, drive a steam train, drive a military vehicle, spray your own street art or spend the night with Gelada baboons.

The experiences are divided into 8 categories including:

Uniquely Bristol includes hard-hat tours of the hidden vaults at the Clifton Suspension Bridge, behind-the-scenes theatre tours at Bristol Old Vic and a peek at the University of Bristol’s ornate 18th century gardens at Goldney Hall.

  • Food and Drink –Sign up for a chocolate workshop at the Chocolate Tart, get behind the scenes at the 6 O’Clock Gin distillery, local wine tasting at Aldwick Estate or join a tour of the city’s craft ale breweries with Bristol Hoppers.
  • Creative Experiences (Bristol is a UNESCO City of Film) include tours of BBC Bristol and classic cinema shown in a range of unusual locations (Bristol Film Festival presents Battle of Britain screened beneath an original Concorde at Aerospace Bristol).
  • Luxury experiences include exclusive use of Thornbury Castle once owned by Henry VIII, fine dining at Casamia (named number 8 restaurant in The Good Food Guide 2019 and number 1 in the Hardens 100) or a hot air balloon flight with champagne.  

  • Culture – Take a heritage tour of the Bristol Old Vic, the oldest continuously-working theatre in the English-speaking world built in 1766. Explore The New Room, the oldest Methodist building in the world or exclusively hire Brunel’s SS Great Britain the world’s first luxury cruise liner dating back to 1843.

Other categories are Outdoors activities which include paddle boarding across Bristol’s harbourside or sailing on The Matthew, a replica of the 15th century ship that John Cabot sailed from Bristol to discover North America. There’s also Beyond Bristol category which highlights the interesting places in the surrounding areas of the city including the beautiful and historic Berkeley Castle that remains the home of the Berkeley family, and Cheddar Gorge and Caves, or Bath where you will find the historic Thermae Spa and Royal Crescent.

In the mix is a collection of Accommodation Experiences: Spend the night in an ‘industrial designer apartment’ or in a rooftop retro caravan; stay in a floating hostel, sleep in the UK’s largest four-poster bed or ‘get close to the animals’ at Wild Place Project’s Camp Baboon.

Bristol continues to develop its offer to the MICE market. Kathryn Davis, Head of Tourism at Destination Bristol, says: “Bristol is open for business and the region continues to develop its offer to the corporate and association markets.  This campaign focusses on the more unusual opportunities for incentive travel, including many unique to Bristol.  By providing a wide range of experiences, event organisers can select those of interest and combine them with meetings to develop exciting and innovating programmes.”

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