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Social media

Social media is an extremely important tool in Destination Bristol’s destination management marketing strategy and is something that we are extremely committed to.

We use original, engaging and conversational content across our social media platforms to drive awareness of the specific business areas and referrals to the website.

Our channels

We have a number of active channels across many different platforms. These include the Visit Bristol, Meet Bristol and Destination Bristol

Visit Bristol

The Visit Bristol channels are focussed on our consumer audience and offer general information and news, tips, offers, competition and what’s on information to visitors to the city. In January 2017 we had over 109,000 followers across all our main platforms. We have very active and engaged communities on Facebook, Twitter and Instagram and are currently further developing / exploring our YouTube, Google+, Pinterest, Periscope and Weibo channels.

We also have an integrated blog which we use to write editorial content which is shared across social media.

As of January 2017 the Visit Bristol channels had an average Klout* rating of 71. (National Average = 40) *Klout is an app which uses social media analytics to rank its users according to online social influence via the 'Klout Score'.

Destination Bristol 

The Destination Bristol social media channel concern the corporate news for Destination Bristol as a company, as well as sharing relevant and useful industry information. We use LinkedIn and Twitter to deliver these messages.

Meet Bristol

The Meet Bristol team use Twitter as a tool to deliver messages about our conference, meetings, business and event venues and services

Strategy and planning

The Visit Bristol channels adhere to a social media strategy, which aims to increase followers, engagement and awareness of Bristol as a leisure and holiday destination. We produce a weekly social media schedule which includes messages that promote our members, news in Bristol, page features and blog posts.

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