Cultural Destinations Project
The Project is one of ten Cultural Destinations schemes as part of a national Visit England and Arts Council England initiative.
It is funded by ACE with £350k over the three year life of the project. It is also supported by Bristol City Council (£15k), Bath & North East Somerset (£15k) and West of England LEP (£10k).
Capitalising on the complementary nature of the tourism and cultural offers of each city, the Project’s aim is to produce genuine and tangible returns to both the local tourism economy and to cultural organisations. It will lever greater economic impact from existing visitors to the two cities, encouraging them to stay longer and discover further cultural experiences and, alongside this, will present the critical mass of the two destinations to potential new cultural markets. It is designed to become a sustainable partnership after the initial three year pilot phase.
The Project aims to:
- build capacity and economic impact by improving collaboration and partnership working across the cultural and tourism sectors in Bristol and Bath.
- enable arts and cultural organisations to increase their reach, engagement and resilience.
- reposition culture as a prominent part of the local visitor economy across the two cities.
- change perceptions of the relationship between Bristol and Bath internally and externally, repositioning them as complementary destinations.
- inform and shape a cultural tourism strategy for the West of England Local Enterprise Partnership.
- become a self sustaining body, becoming less reliant on public funding in order to continue its collaborative work after March 2017.
There are currently 28 Consortium members -
Bath Tourism Plus
Cultural organisations from Bristol
Bristol Old Vic
Bristol Cultural Development Partnership
Bristol Music Trust
Bristol Museums Galleries and Archives
Brunel’s ss Great Britain
Tobacco Factory Theatres
Cultural organisations from Bath
American Museum in Britain
Bath Festivals (Music, Literature, Children’s Literature)
Bath Museums Partnership
Bath Preservation Trust
Cultural Forum for the Bath Area
ICIA at University of Bath
Victoria Art Gallery
A full time Project Manager, Martin Pople, has been in post full time since September 2014 and is employed by Destination Bristol. He can be contacted through the Destination Bristol office.