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Marketing

The marketing team are responsible for delivering a range of activity in line with the Visit Bristol Marketing Plan.

Broadly this covers consumer, travel trade, groups and MICE (in partnership with the Meet Bristol team) and includes print, campaigns, press liaison and a range of digital activity ranging from film to photo to web to social.

The team are responsible for delivering regular ecomms to a variety of audiences and manage the Visit Bristol and Destination Bristol social channels. 

They also deliver content to strategic partners such as VisitBritain and VisitEngland as well as proactively encouraging travel writers and bloggers to experience the city.

The team focuses on face-to-face engagement with the travel trade including representation at key events and subscribes to key memberships such as UKInbound and ETOA and ASTA.

There are usually at least two seasonal campaigns each year enhanced by thematic content focussing on what Bristol does best including food and film as well as the strength of the cultural and heritage offer.


Jon Chamberlain Profile

Jon Chamberlain - Marketing Manager

How long have you been with Visit Bristol and what do you do?

I started at Visit Bristol in spring 2013 as Marketing Executive brought in to help with the RGF campaigns. I was promoted to Marketing Manager in 2015 and oversee the team but also handle travel trade and campaigns on a day-to-day basis.

Do you have a typical day?

Not really – which is something I love. I could be attending an event and having 30 face-to-face meetings with travel trade representatives, planning or showing around a fam trip, handling our latest campaign, or travelling across Europe to meet with contacts or attend a Visit Britain or partner event. I deal with everything from the here and now to up to three years ahead, it really does keep me on my toes. Bristol being Bristol means there is always a new development just around the corner to add to the offer and give us more to talk about, new possibilities to promote and new ways to get more visitors into the city and surrounding area.

What’s your top tip for businesses working with Visit Bristol?

The more you put in, the more you will get out. Upload your events and offers to the Visit Bristol website, interact with us on social media, take advantage of our networking possibilities, host a press or fam trip and much more. Look out for our industry enews that comes out each Friday as there are always new opportunities there. Overall, talk to us and let us know your plans. We can help promote it all for you and one thing to remember; it is NEVER too early to tell us!

What is your top tip for visitors to Bristol?

What, apart from checking out visitbristol.co.uk first?! If you are staying overnight, consider booking an extra night. Saturday nights are always busy, but you can get really good rates on Fridays and (particularly) Sunday nights so extend your stay and really get under the skin of the city.

  

Email: jon.chamberlain@destinationbristol.co.uk
Phone: 0117 946 2209

Jon works full-time


Laura Valentine Profile

Laura Valentine - Digital Marketing Manager (job-share)

How long have you been with Destination Bristol and what do you do?

I joined Destination Bristol in January 2013 and I, alongside Shonette Laffy who I job-share with, am charged with managing Destination's Bristol's main online presence and digital channels and assets. This includes overseeing the content, development and every day running of visitbristol.co.uk and its channel sites to maximise visitors to the site and make Visit Bristol the ultimate tourist guide to the city. 

Do you have a typical day?

I’m a planner and I try my very hardest to plan each day at work, however with Bristol being the enigmatic and every changing wonder that she is, that always ends up being pretty hard to do as there are always new and exciting things going on, to add or amend on the website or tell the world about. When I do get to plan though, I can be found developing VisitBristol.co.uk making it better and easier to use for our visitors, making sure our members are represented in the best possible way, having my head deep in Google Analytics writing reports, snapping Instagram pictures or delving through our image library to find the best possible picture of the Harbourside.  

What’s your top tip for businesses working with Destination Bristol?

Keep checking your listing on VisitBristol.co.uk, send us all your beautiful and quirky images and videos and get involved by keeping us up to date on what you have going on, as early as you can.

  

Email: laura.valentine@destinationbristol.co.uk
Phone: 0117 946 2206

Laura's working days are Tuesday, Thursday and Friday


Shonette Laffy - Digital Marketing Manager (job-share)

Shonette Laffy Profile

How long have you been with Visit Bristol and what do you do?

I joined Visit Bristol in early March 2017 and job-share with Laura Valentine - the dream team! My main responsibilities are making sure that the Visit Bristol site is kept ticking over with exciting, fresh and up-to-the-minute information and content, as well as managing our social media channels.

Do you have a typical day?

I try to keep on top of my emails and social media scheduling throughout the day, as well as monitoring what people are saying about the city across social media, websites and beyond. You can often find me scrawling ideas for blogs, round ups and Twitter polls in my notebook, and I send out the Visit Bristol newsletter twice a month, so that also takes a fair bit of planning. Luckily I'm also a stats geek, so I'll scroll through Google, Twitter or Mailchimp analytics between tasks.

What’s your top tip for businesses working with Visit Bristol?

Make sure you keep us posted with any news & events, send us your latest pictures, and join us in celebrating all of the great things Bristol to offer its visitors and residents!

What is your favourite Bristol activity?

Wandering around the diverse neighbourhoods of Bristol - I love exploring new areas, shops and markets, and it's even better that so many interesting areas are within walking (or cycling) distance of the city centre.

  

Email: shonette.laffy@destinationbristol.co.uk
Phone: 0117 946 2206

Shonette's working days are Monday, Tuesday and Wednesday


Lesley Gillilan Profile

Lesley Gillilan - Media Liaison Manager (job-share)

How long have you been with Visit Bristol and what do you do?

I joined Visit Bristol’s marketing team in October 2016, temporarily suspending my career as a freelance writer and journalist to cover maternity leave. I am now permanently part of the team for two days a week (usually Tuesdays and Wednesdays) and I job-share with Susie Bowers. The job is all about raising Bristol’s profile in the media, writing press releases, responding to local, national and international press enquiries and working with local hotels, restaurants and attractions to help plan trips and create tailor-made itineraries for visiting press. We want visiting journalists to turn positive impressions of the city into glowing media coverage so part of my role is to help provide them with the best possible experience.  

Do you have a typical day?

Yes and no. Every morning I write a to-do list, but the day rarely works out exactly as I’d planned. The job is all about responding to enquiries and sharing news and information, and that usually means an element of the unexpected. After only four weeks in the job, I’d already planned trips for travel writers from London, Spain, Italy and Sweden, and because I need to keep an eye on what’s going on, I checked out the new baby hippo at Bristol Zoo Gardens, met the Octopus at Bristol Aquarium and joined a street-art tour. I thought I knew Bristol well, but I’m still learning something new every day.

What is your top tip for visitors to Bristol?

Leave the car at home. Bristol is easily explored on foot or by bike, bus or ferry. Favourite walks are along the docks from MShed to Underfall Yard, to Cabot Tower (at the city’s highest point), or from Harbourside up to the Clifton Suspension Bridge and the edge of the Avon Gorge (the latter takes half an hour, more or less uphill all the way). There are a lot of hills but the views are worth the effort.

Tell us three things you like?

Chilled Prosecco, South Indian prawn curry and YouTube videos of baby pandas (I like grown-up pandas too).

  

Email: lesley.gillilan@destinationbristol.co.uk
Phone: 0117 946 2203

Lesley's working days are Tuesday and Wednesday


Susie Bowers ProfileSusie Bowers - Media Liaison Manager (job-share)

How long have you been with Destination Bristol and what do you do?

I’ve been with Destination Bristol since July 2018, but have lived in the city for 16 years now, so am glad to put my local knowledge to good use in my role here. I job share with Lesley Gillilan and our job is to shine a light on the best aspects of Bristol to visiting press, be that print or broadcast media or social media influencers. We also respond to press enquiries, organise interviews or quotes from spokespeople and make sure media outlets are up to date with all our city’s latest news and developments.

Do you have a typical day?

There isn’t a typical day, really! I might be booking a tailor-made press trip, liaising with media, writing press releases, meeting our business partners, welcoming visiting media to the city in person or visiting a new attraction, restaurant or hotel. Only one thing is guaranteed every day: I will always discover something new about this amazing city, which is pretty mindblowing!

What’s your top tip for businesses working with Destination Bristol?

I’d say be as accommodating as possible when we are booking press trips, and tell us all your news so we can promote your business in the most effective way, to the most suitable audience. I’d also say that personal stories about the people behind our business partners really help convey the spirit of Bristol, so do tell us about yourselves and why you’re so passionate about your business and its place in this city.

What is your favourite Bristol activity?

Too many to list, honestly! I love shopping in the independent boutiques and pre-loved/charity shops on Gloucester Road, Park street and Clifton, as well as enjoying all the green spaces we have here like Ashton Court, Blaise Castle estate and marvelling at our beautiful bridge from The Downs. Then of course there’s our incredible and diverse music scene, which I’m a huge fan of, too!

  

Email: susie.bowers@destinationbristol.co.uk
Phone: 0117 946 2203

Susie work Wednesday and Thursday mornings and all day on Friday


Kavita Ashton ProfileKavita Ashton - Content Executive (part-time)

What do you do at Destination Bristol?

As Content Executive, my main responsibility is making sure the Visit Bristol blog is updated with fresh content that inspires people to visit the city. This means sharing all the exciting things to do and events that are happening, shouting about our members, and thinking up ideas for posts that will get people to click through and read.

Do you have a typical day?

Every day involves lots of writing, editing and proofreading – that’s a given! Other than drafting posts about everything from where to drink cider to where to host your meetings, I’m liaising with members, updating our editorial calendar, keeping an eye on our blog stats and working on any other Visit Bristol content tasks that come up.

What is your favourite Bristol activity?

I love going to gigs and in Bristol you have the chance to catch some of the bigger names who tour in the city but are just as likely to stumble across some brilliant live music by accident whenever you’re out and about. Enjoying the amazing food on offer is another of my favourite things to do in Bristol – I’m constantly adding to the list of restaurants I want to try!

Email: kavita.ashton@destinationbristol.co.uk
Phone: 0117 946 2205

Kavita's working days are Tuesday, Wednesday, Thursday AM and Friday AM


Lacey Trotman ProfileLacey Trotman - Marketing Assistant

How long have you been with Visit Bristol and what do you do?

I have been with Destination Bristol since April 2018. My role is Marketing Assistant - so I want to let everyone know how amazing Bristol is and ‘what’s on’ when you get here! This involves working on new campaigns, updating events on the website, promoting exciting competitions, logging press coverage and much more.

What is your favourite Bristol activity?

My favourite Bristol activity is going to watch football with my dad. Both season tickets holders at Bristol City FC, many Saturdays and weeknights are spent at Ashton Gate enjoying the entertainment on and off the pitch as they have bands playing beforehand too along with food and drink stalls. 

  

Email: lacey.trotman@destinationbristol.co.uk
Phone: 0117 946 2212

Lacey works full-time

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