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Marketing

The marketing team are responsible for delivering a range of activity in line with the Visit Bristol Marketing Plan.

Broadly this covers consumer, travel trade, groups and MICE (in partnership with the Meet Bristol team) and includes print, campaigns, press liaison and a range of digital activity ranging from film to photo to web to social.

The team are responsible for delivering regular ecomms to a variety of audiences and manage a social audience in excess of nearly 140,000 friends and followers.

They also deliver content to strategic partners such as VisitBritain and VisitEngland as well as proactively encouraging travel writers and bloggers to experience the city.

The team focuses on face-to-face engagement with the travel trade including representation at key events and subscribes to key memberships such as UKInbound and ETOA.

There are usually at least two seasonal campaigns each year enhanced by thematic content focussing on what Bristol does best including food and film as well as the strength of the cultural and heritage offer.


Jon Chamberlain Profile

Jon Chamberlain - Marketing Manager

How long have you been with Visit Bristol and what do you do?

I started at Visit Bristol in spring 2013 as Marketing Executive brought in to help with the RGF campaigns. I was promoted to Marketing Manager in 2015 and oversee the team but also handle travel trade and campaigns on a day-to-day basis.

Do you have a typical day?

Not really – which is something I love. I could be attending an event and having 30 face-to-face meetings with travel trade representatives, planning or showing around a fam trip, handling our latest campaign, or travelling across Europe to meet with contacts or attend a Visit Britain or partner event. I deal with everything from the here and now to up to three years ahead, it really does keep me on my toes. Bristol being Bristol means there is always a new development just around the corner to add to the offer and give us more to talk about, new possibilities to promote and new ways to get more visitors into the city and surrounding area.

What’s your top tip for businesses working with Visit Bristol?

The more you put in, the more you will get out. Upload your events and offers to the Visit Bristol website, interact with us on social media, take advantage of our networking possibilities, host a press or fam trip and much more. Look out for our industry enews that comes out each Friday as there are always new opportunities there. Overall, talk to us and let us know your plans. We can help promote it all for you and one thing to remember; it is NEVER too early to tell us!

What is your top tip for visitors to Bristol?

What, apart from checking out visitbristol.co.uk first?! If you are staying overnight, consider booking an extra night. Saturday nights are always busy, but you can get really good rates on Fridays and (particularly) Sunday nights so extend your stay and really get under the skin of the city.

  

Email: jon.chamberlain@destinationbristol.co.uk
Phone: 0117 946 2209

Jon works full-time


Laura Valentine Profile

Laura Valentine - Digital Marketing Manager

How long have you been with Destination Bristol and what do you do?

I joined Destination Bristol in January 2013 and I, alongside Shonette Laffy who I job-share with, am charged with managing Destination's Bristol's main online presence and digital channels and assets. This includes overseeing the content, development and every day running of visitbristol.co.uk and its channel sites to maximise visitors to the site and make Visit Bristol the ultimate tourist guide to the city. 

Do you have a typical day?

I’m a planner and I try my very hardest to plan each day at work, however with Bristol being the enigmatic and every changing wonder that she is, that always ends up being pretty hard to do as there are always new and exciting things going on, to add or amend on the website or tell the world about. When I do get to plan though, I can be found developing VisitBristol.co.uk making it better and easier to use for our visitors, making sure our members are represented in the best possible way, having my head deep in Google Analytics writing reports, snapping Instagram pictures or delving through our image library to find the best possible picture of the Harbourside.  

What’s your top tip for businesses working with Destination Bristol?

Keep checking your listing on VisitBristol.co.uk, send us all your beautiful and quirky images and videos and get involved by keeping us up to date on what you have going on, as early as you can.

  

Email: laura.valentine@destinationbristol.co.uk
Phone: 0117 946 2206

Laura's working days are Tuesday, Thursday and Friday


Shonette Laffy - Digital Marketing Manager

Shonette Laffy Profile

How long have you been with Visit Bristol and what do you do?

I joined Visit Bristol in early March 2017 and job-share with Laura Valentine - the dream team! My main responsibilities are making sure that the Visit Bristol site is kept ticking over with exciting, fresh and up-to-the-minute information and content, as well as managing our social media channels.

Do you have a typical day?

I try to keep on top of my emails and social media scheduling throughout the day, as well as monitoring what people are saying about the city across social media, websites and beyond. You can often find me scrawling ideas for blogs, round ups and Twitter polls in my notebook, and I send out the Visit Bristol newsletter twice a month, so that also takes a fair bit of planning. Luckily I'm also a stats geek, so I'll scroll through Google, Twitter or Mailchimp analytics between tasks.

What’s your top tip for businesses working with Visit Bristol?

Make sure you keep us posted with any news & events, send us your latest pictures, and join us in celebrating all of the great things Bristol to offer its visitors and residents!

What is your favourite Bristol activity?

Wandering around the diverse neighbourhoods of Bristol - I love exploring new areas, shops and markets, and it's even better that so many interesting areas are within walking (or cycling) distance of the city centre.

  

Email: shonette.laffy@destinationbristol.co.uk
Phone: 0117 946 2206

Shonette's working days are Monday, Tuesday and Wednesday


Lesley Gillilan Profile

Lesley Gillilan - Media Liaison Manager

How long have you been with Visit Bristol and what do you do?

I joined Visit Bristol’s marketing team in October 2016, temporarily suspending my career as a freelance writer and journalist to cover Wendy Johnson’s maternity leave. I am now permanently part of the team for two days a week (usually Tuesdays and Wednesdays). The job is all about raising Bristol’s profile in the media, writing press releases, responding to local, national and international press enquiries and working with local hotels, restaurants and attractions to help plan trips and create tailor-made itineraries for visiting press. We want visiting journalists to turn positive impressions of the city into glowing media coverage so part of my role is to help provide them with the best possible experience.  

Do you have a typical day?

Yes and no. Every morning I write a to-do list, but the day rarely works out exactly as I’d planned. The job is all about responding to enquiries and sharing news and information, and that usually means an element of the unexpected. After only four weeks in the job, I’d already planned trips for travel writers from London, Spain, Italy and Sweden, and because I need to keep an eye on what’s going on, I checked out the new baby hippo at Bristol Zoo Gardens, met the Octopus at Bristol Aquarium and joined a street-art tour. I thought I knew Bristol well, but I’m still learning something new every day.

What is your top tip for visitors to Bristol?

Leave the car at home. Bristol is easily explored on foot or by bike, bus or ferry. Favourite walks are along the docks from MShed to Underfall Yard, to Cabot Tower (at the city’s highest point), or from Harbourside up to the Clifton Suspension Bridge and the edge of the Avon Gorge (the latter takes half an hour, more or less uphill all the way). There are a lot of hills but the views are worth the effort.

Tell us three things you like?

Chilled Prosecco, South Indian prawn curry and YouTube videos of baby pandas (I like grown-up pandas too).

  

Email: lesley.gillilan@destinationbristol.co.uk
Phone: 0117 946 2203

Lesley's working days are Tuesday and Wednesday


Wendy Johnson Profile

Wendy Johnson - Media Liaison Manager

How long have you been with Visit Bristol and what do you do?

I’ve been here since September 2015 (although I’m not completely new – more like ‘pre-loved’ - as I also worked here for a year in 2013/14). I handle all the media aspects of Visit Bristol’s work, job-sharing with Lesley Gillilan. A large amount of time is spent working with national and international journalists helping them to plan their trips to Bristol - setting up tours, meals, accommodation and other activities that will give them the best experience of the city and lead to positive media coverage. I also handle any requests from the media for interviews and images, and issue press releases and quotes.

Do you have a typical day?

Each day involves a lot of talking to Destination Bristol members. Everyone is always so helpful in planning journalists’ visits, which makes my job so much easier. I might start drafting an itinerary for a press visit from scratch, or get feedback on one where tweaks and changes need to be made. Some journalists give lots of notice that they’re planning to visit, which is great, others work on a tighter timescale so we need to work fast to book their accommodation and activities.

What’s your top tip for businesses working with Visit Bristol?

Be open working with different types of media than those you’re used to. In the past we focused around traditional print and broadcast media but I’m getting an increasing number of requests for visits from bloggers and social media influencers – in some cases their reach is far wider than some traditional media, and they get more two-way engagement from their readers. The media landscape is certainly changing.

What is your favourite Bristol activity?

Cycling over the suspension bridge. It’s unusual for me to go as long as a week without doing this. Love the views, love the bridge, love my bike – it’s perfect.

  

Email: wendy.johnson@destinationbristol.co.uk
Phone: 0117 946 2203

Wendy's working days are Monday and Friday


Angharad Paull Profile

Angharad Paull - Content Assistant

How long have you been with Visit Bristol and what do you do?

I joined Visit Bristol in June 2015 and my job is to research and create content to help support the work of the marketing team. I’m responsible for shouting about how awesome Bristol is and all the fantastic things you can do in the city on the Visit Bristol blog. I try my best to make sure the rest of the world hears about it too by responding to content callouts from Visit England and Visit Britain.

Do you have a typical day?

Yes, my days mostly involve churning out as much content as possible - which isn’t a hard task, given my love of Bristol and the huge variety of things to do in the city. I also love snapping shots of our beautiful city, dabble in a bit of Instagram and occasionally get to do super fun stuff like fly in a hot air balloon over beautiful Bristol.

What’s your top tip for businesses working with Visit Bristol?

As they say ‘a picture is worth a thousand words’ so send us pretty, high- res images. We will do our absolute best to sing your praises, but if the photos are of poor quality, it’s much harder to convince readers that what we say is true!

Tell us three things you like?

Gin, neon and sunshine. Preferably all at the same time.

  

Email: angharad.paull@destinationbristol.co.uk
Phone: 0117 946 2205

Angharad's working days are Monday, Tuesday and Wednesday


Lacey Trotman ProfileLacey Trotman - Marketing Assistant

How long have you been with Visit Bristol and what do you do?

I have been with Destination Bristol since April 2018. My role is Marketing Assistant - so I want to let everyone know how amazing Bristol is and ‘what’s on’ when you get here! This involves working on new campaigns, updating events on the website, promoting exciting competitions, logging press coverage and much more.

What is your favourite Bristol activity?

My favourite Bristol activity is going to watch football with my dad. Both season tickets holders at Bristol City FC, many Saturdays and weeknights are spent at Ashton Gate enjoying the entertainment on and off the pitch as they have bands playing beforehand too along with food and drink stalls. 

  

Email: lacey.trotman@destinationbristol.co.uk
Phone: 0117 946 2212

Lacey works full-time

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