Immersive technology is on the rise and nowhere more so than in Bristol, a city that has innovation and creativity in its DNA. As an epicentre for tech and experiences using augmented and virtual reality, there is ample opportunity to add immersive elements to any corporate events you host here.

Sure to engage and inspire your guests, here’s why you should plan an immersive event in Bristol.   

A UK capital for immersive technology

Don’t just take our word for the fact that Bristol is one of the country’s leading cities for immersive technology. The 2018 UK Immersive Economy Report officially identified the city as a hotspot for AR and VR, referring to the ‘significant presence of immersive companies in health and science’ as well as media. It also showed that Bristol was second only to London when it came to the level of research and development funding for immersive projects in locations across the UK.

People wearing VR headsets at Limina VR theatre

Image credit: Jon Aitken

Part of the reason AR and VR has flourished in Bristol is that it’s an academic centre for research into immersive tech. Both the University of the West of England and University of Bristol are involved in multimillion pound projects investing the field. Research specialisms include health benefits of VR, VR documentaries and VR storytelling.

It’s also been proven that Bristol has a public audience for VR. Artists based in Watershed's Pervasive Media have been making immersive arts projects for over a decade, and a subsequent early-adopter public audience has grown. This audience crave cutting-edge work that pushes at the boundaries of creativity and technology.

Event space at Watershed

Image credit: Watershed 

With this in mind, it’s no surprise that the UK’s first VR theatre opened in Bristol. Limina ran as a pilot venue from April to October 2019 and brought creative VR experiences to thousands of people, from coral reef diving with David Attenborough to stepping on stage with Cirque du Soleil. Although the Harbourside theatre is now closed, they continue to run pop-ups at festivals and events. Other signs of the popularity of immersive tech in the city are the VR arcade in Cabot Circus and an annual programme featuring VR at the Encounters Film Festival.  

How can we incorporate VR and immersive experiences into your event?

A handful of event venues in Bristol are at the forefront of the local immersive scene. As mentioned above, Watershed is a hub for projects around this kind of tech and the Engine Shed regularly plays host to events on the theme. Interactive science centre We The Curious has the UK’s only 3D planetarium, which can be hired exclusively for meetings, presentations, ceremonies or screenings, launching your event attendees into outer space.

Planetarium at We The Curious

Image credit: Lee Pullen 

We are able to draw on these venues as well as the local expertise and technology at our fingertips in Bristol to help you plan a memorable immersive event in the city. Complete an enquiry form and let’s get started!  

More inspiration for planning events in Bristol:


Watershed Conferencing
Conferences & Weddings Conferences Category
Watershed Exterior

Watershed is the ideal venue for any event. Established in 1982, they have many years experience of organising and running events.

Engine Shed
Conferences & Weddings Conferences Category
Engine Shed event

Create, collaborate and innovate at Engine Shed in Brunel's boardroom suite of meeting and networking rooms situated at the heart of Bristol's historic transport hub.

We The Curious Conferencing
Conferences & Weddings Conferences Category
We The Curious Conferencing

Set on Bristol’s historic Harbourside, We The Curious is one of the most prestigious corporate event venues in the South West.